Friday, March 19, 2010

design.thinking

Recently I watched a video in studio of a speech by Tim Brown about design thinking and "ideas worth spreading", as well as heard a speech about "hatching" ideas. After hearing both speeches it made me start to think about the way that I go about designing. Design thinking to me means looking at the physical needs around you and finding ways to support those needs, or make a solution already in place better. Design focuses on making solutions rather than a so to speak "blanket" over what the problem is. I want my design to make a social change rather than just fix decorating problems. Design thinking doesn't only refer to the design itself but also encompasses things such as marketing, fundraising, and contracting. In my current studio project I am using design thinking by taking on an existing building and changing it to encompass my new design. Not only is it sustainable, but it focuses on the real problem rather than covering it up or starting new.

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