A few years ago I ran across a shirt with this above pattern on it and loved it. After buying the shirt I could never find anymore from the same brand which is obey clothing. After some long searching I found a few more and still look to add more to my collection. What I really like the most is the premise behind them. Their website states:"The OBEY sticker campaign can be explained as an experiment in Phenomenology. Heidegger describes Phenomenology as “the process of letting things manifest themselves.” Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation."
Obey placed the same sticker everywhere they could find possible. The image itself had no meaning when it started it was just an experiment to see if people realized and took account of their surroundings. People began to associate their own meaning for it, trying to make an answer for their curious thoughts. It was never meant to be anything more than propaganda of free thought. Its premise is to take a look around in the environment you inhabit because too much do people overlook what they see everyday.
Ever since the craze of "the propaganda" more and more patterns and images have been created over the years. Not only do I love the images themselves but they make me think, think about what is around me. I want to take this message and apply it to my design work. It also fits in with our recent lesson about designing big and making a difference.
look.think.inspire.change.
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